3. Colgate’s location-based marketing strategy. Maha Kumbh Mela is a mass gathering of Hindu pilgrims and Colgate’s unique strategy helped them tap into this consumer genre. To reach its target audience, the company built a virtual circle around the pilgrimage site and used location-based targeting.
The combination of the flexible LED whitening light and Colgate Optic White Overnight whitening pen helps to effectively whiten your smile and remove teeth stains. Lightweight, portable and easy to use, this teeth whitening kit with led light plugs into your smartphone (iPhone or Android).
It’s the time when I am least likely to bother cleaning my teeth properly, but the battery-operated MaxWhite made light work of that. I’ve just started travelling again (albeit in the UK for now) and so I was delighted to test the Colgate 360° Max White Expert Whitening Battery Powered Toothbrush on a recent trip to Edinburgh.
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